Don’t cross the line


Workers face aggression like this every day

IDEA


 Most of us would never assault a worker. Actions like hitting, spitting and grabbing all cross the line. But it’s not just the big actions that leave a mark. We had to show that ‘smaller’ acts of aggression like shouting or insulting can be just as harmful, and when you’re expiring all day, every day, it adds up.

CLIENT

WorkSafe Victoria

2025

Intergrated Campaign

Production: Good Oil

Director: Nathan Price

CD: Robyn Bergmann

Producer: Mel Herbert

COLLABORATORS

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PROJECT 01 | LIFE-SPACE AO

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PROJECT 03 | Birds Eye