Baked not fried


Making new frozen fish feel a little more magic

IDEA


When you think of frozen fish, crispy and light isn’t usually your first thought, but Birds Eye’s new Air Baked fish range means every fillet is crispy, light and crunchy every time, which sounds pretty magical.

CLIENT

Birds Eye

2024

Intergrated Campaign

Production: Good Oil

Director: Christopher Hill

CD: Robyn Bergmann

COLLABORATORS

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