Baked not fried
Making new frozen fish feel a little more magic
IDEA
When you think of frozen fish, crispy and light isn’t usually your first thought, but Birds Eye’s new Air Baked fish range means every fillet is crispy, light and crunchy every time, which sounds pretty magical.
CLIENT
Birds Eye
2024
Intergrated Campaign
Production: Good Oil
Director: Christopher Hill
CD: Robyn Bergmann
COLLABORATORS